COPYWRITING SERVICES

Copy, Served Hot.

It’s not just copy. It’s more like brand therapy.

Brand Voice Development and Website Copy — these built-in besties are my bread and butter, baby. For brands ready to kiss their boring, stale.com website copy goodbye — for bloody good. I’ll give your brand voice some major TLC (à la No Scrubs) and we’ll do the deep “brand therapy” before making every word on your website work bloody hard to be totally converting and totally you.

Let’s make copy magic.

Brand and Website Copy Packages

EXPLORE POPULAR PACKAGES

(01) BRAND VOICE AND WEBSITE COPY

Web Copy Basics

Whoever said ‘size matters’ clearly hasn’t met this copy package. She might be fun-sized, but she knows exactly what she’s doing. This is the Brand Voice + Web Copy starter pack for bloody big-deal brands making their debut — or anyone wanting to stand out [without giving up a cheeky almond croissant treat, the horror!] Small but mighty, with all the same signature treatment to blow your customers socks right off.

INVESTMENT: $4,000 AUD
TIMELINE: 6-8 WEEKS

Pay in full or on a flexible payment plan.
Get started for $667 AUD per month over six months.

The Good Stuff

Brand Questionnaire
Brand Briefing [Video Call]


  • Brand Personality
    Tone Overview
    Ideal Customer Snapshot
    Signature Words + Phrases Bank
    How You Sound / Don’t Sound
    1-2 Tagline + Phrase Explorations
    1-2 Voice in Practice Examples


  • Website Copy Framework

    Home Page Copy
    About Page Copy
    Contact Page Copy
    Product, Category + Bundle Descriptions
    OR Services / Sales Page

    Plus, choose two other pages:

    Shipping + Delivery Page Copy
    Returns + Refunds Page Copy
    Landing Page Copy
    FAQs [Up to 10x Q+As]
    404 Error Page Copy
    Sourcing + Sustainability Page Copy
    Wholesale/Stockist Page Copy

(02) BRAND VOICE AND WEBSITE COPY

Brand Copy Crush

Cue the ‘00s music, it’s time for your rom-com makeover montage scene. For brands ready to kiss their boring copy and stale.com websites goodbye, for good. We’ll give your brand voice some major TLC and make every word on your website work bloody hard to be totally converting and totally you.

INVESTMENT: $5,500 AUD
TIMELINE: 6-8 WEEKS

Pay in full or on a flexible payment plan.
Get started for $917 AUD per month over six months.

The Good Stuff

Brand Questionnaire
Brand Briefing [Video Call]


  • Vision + Values
    Who You Are + Aren't
    Brand Personality
    Ideal Client Profile [+ Pain Points, Fears, Desires]
    How You Sound + Don't Sound
    Word + Phrase Bank
    Signature Phrases, Slogans + Taglines
    Calls to Action
    Voice in Practice [Examples of: Website Excerpts, Instagram Posts, Canned Emails]


  • Website Copy Framework

    Home Page Copy
    About Page Copy
    FAQs (up to 10x Q+As)
    Contact Page Copy

    For eCommerce Brands:
    Shipping + Delivery Page Copy
    Returns + Refunds Page Copy
    Product, Category + Bundle Descriptions

    For Service Providers:
    Services Descriptions
    Sales Page/s Copy

    “The Little Guys” Micro Web Copy
    404 Error Page Variations
    Calls to Action + Button Text Variations
    Cookiers Banner
    Popups + Email Opt-ins
    Out of Stock + Coming Soon Messages
    Post-Submit/ Thank You
    Header + Footer Text
    Menu Names
    Surprise Messages (oooh!)

(03) BRAND VOICE, WEBSITE COPY AND EMAIL COPY

Brand Therapy

Bring in the big guns! For brands ready to ditch their red flags and overhaul their copy from website to inbox.

You’ll get everything in the Brand + Web Copy Crush [the full makeover, no shortcuts], plus not one, but TWO sets of seduction-meets-strategy email sequences AND canned email responses. Because, well, why let your sexy new brand voice slip half-way through the customer journey?

INVESTMENT: $9,000 AUD (save $1,000+)
TIMELINE: 6-8 WEEKS

Pay in full or on a flexible payment plan.
Get started for $1,500 AUD per month over six months.

The Good Stuff

Brand Questionnaire
Brand Briefing [Video Call]
Signature Brand Voice Development
Website Copy + Micro Web Copy [All-Inclusive]

Everything in (02) Brand Copy Crush, plus…


  • Additional Product, Category + Bundle Descriptions
    OR Service Descriptions / Sales Page Copy
    Additional FAQs [Up to 20x total]
    Sourcing + Sustainability Page Copy
    Wholesale/Stockist Page Copy


  • Welcome Email Sequence Copy

    Customised Email Flow Framework
    Up to 10 emails

    Purchase Sequence Copy

    Customised Email Flow Framework
    Up to 8 emails

    e.g. Order Confirmation, Order Shipped, Order Delivered, Feedback + Review, Re-engage, Abandoned Cart Flow


  • Email Copy Strategy

    Inbox Journey Mapped

    Up to 30 Canned Email Templates – customised for your brand and voice, for every tricky situation.

    eCommerce Brand Examples: Product support, refunds, FAQs, tricky convos, collaborations, press, partnerships, VIP customers

Something else?

EMAILS, SOCIALS, BLOGS AND MORE

Whether it’s cheeky captions, juicy launch emails, a high-converting sales landing page, clever blurbs on your product packaging, or blog posts you’d actually want to read (just to name a few) if it requires personality-packed words, I’ve got you covered. I’ll make sure your brand voice comes through loud, clear, and ready to convert. Got a fun idea you need copy for? Go on, spill.

Spill the beans.

Go on, have a sticky beak.

Feeling nosy? Have a sticky beak into the archives at some of my favourite brand copy projects.

sandy snoots
sit and wonder

Got questions?
I’ve got answers.

  • Don’t sweat it, Goldilocks — that’s what I’m here for. Write me a love note and spill all the juicy details on your brand story so far and big dreams. From there, we’ll have a cheeky virtual date and I can curate a tailor-made brand copy package just for you. Aren’t I catch?

  • You sure can! I have a few of my favourite brand copy projects in my portfolio — more to be added soon.

  • Typically, my Brand and Website Copy packages take 6-8 weeks from onboarding to final delivery. This includes time for our briefing, for me to develop your brand voice, write your copy, and for you to review assets and provide feedback. Smaller projects can be around 3-4 weeks, depending on availability.

  • Shock horror, but I actually don’t have hard and fast rules around revision rounds. Not to toot my own horn, but usually my clients love that I “just get what they want to say” and have very minimal (if any) revisions for me. This is because I have an uber in-depth briefing and signature approach to getting to know your brand, ensuring we hit the nail on the head the first time.

  • I sure do! Brand and Web Copy packages are available on flexible monthly payment plans, up to six months.

  • First step: Write me a love note, here.

    We’ll jump on a virtual rendezvous to vibe check each other and make sure we’re the perfect match. If all signs point to yes, I’ll send you through all the juicy onboarding details including your invoice to either pay in full or pay your first instalment before I can get started.

Make the first move.

The scariest part is shooting your shot. Spill the juicy details on your big brand dreams and we’ll book a [virtual] date to make sure we vibe together before we make this thing we’ve got goin’ on between us official.

It’s time for your brand to show up as the bloody big deal you are.