Sandy Snoots.
BRAND STRATEGY AND PRODUCT PAGE COPY
PRODUCT PAGE COPY
SOCIAL MEDIA COPY
PRODUCT PAGE COPY
CLIENT LOVE NOTES
“Janisha helped to give our brand our voice.”
“She took the time to understand our values and breathed life into our product descriptions and email marketing campaigns. Janisha also delivered our social media marketing strategy, which we still refer back to to this day! Not only did the strategy give us the confidence to dive in, it keeps us accountable in delivering content that aligns with our vision, mission and values.”
- Jessica Lisec, Founder of Sandy Snoots
ABOUT THE PROJECT
The Backstory
Sandy Snoots is the most stylish destination for premium sun and water essentials for dogs. Promoting #sunsafesnoots through UPF 50+ certified rashies, life jackets and accessories for our furry friends.
Sandy Snoots is a proud Australian business with strong brand values of supporting Australian manufacturing, continuously pursuing sustainable practices, and gives back by donating 5% of their annual profits to The University of Queensland Faculty of Science to support research to better understand how best to diagnose, treat and hopefully cure the illnesses that affect our pets.
The Brief
Brand Strategy
Social Media Strategy
Website Copy
Email Welcome Sequence
As Seen In
WORDS WE WROTE
Product Page Copy.
We developed and brought Sandy Snoots’ signature tone of voice to life across their product pages — livening up everything from care tips to brand values, ensuring a cohesive brand experience with every word.
Made with love and…
88% polyester 12% lycra
Colourfast dyes resistant to chlorinated and saltwater to maintain the fresh, bright prints of your pup’s rashie for years to come
Look after me
Be sure to follow our care instructions so your Sandy Snoots dog rashie can last for a lifetime of sandy beaches and sunny adventures.
We give a snoot about...
Raising awareness of skin cancer in dogs
Promoting a #sunsafesnoots beach culture
Adopting sustainable practices
Australian design and manufacturing
Look at you go, eco snoot!
Your products are sent to you in 100% compostable mailers from Hero Packaging so you can be sure your ecological paw print is as small as possible.
Paws for thought
Not all beach days are breezy. Remember to supervise your dog at all times, and have regular breaks in the shade with plenty of fresh drinking water. We also recommend the use of a quality pooch-friendly sunscreen for full snoot-to-tail sun protection.
Social Media Copy.
💡 Tips on how to be a sun safe snoot:
Not all beach days are breezy 💨
Remember to supervise your pooch at all times, and keep an eye out for signs of heat exhaustion such as excessive panting or a dry snoot 🐶
#sunsafesnoottips
Slip on some Sandy Snoots beachwear and slop on some sunscreen!
We recommend the use of a quality pooch-friendly sunscreen for full snoot-to-tail sun protection ☀️
#sunsafesnoottips
The Outcome
From the beginning, a key part of our strategy was getting to know Sandy Snoots' brands values and the message Jess, founder of the brand, wanted to spread.
We were developing a standalone social media and brand strategy for Jess to implement herself, it was crucial for the strategy to be easily adaptable, include foundational principles and ensure all content would effectively align and communicate the brand values.
The result was a strategy, email marketing sequences and product page copy that felt vibrant, personable and aligned — creating a cohesive brand experience online.
We defined clarity on the brand voice to ensure the copy felt consistent across every medium. Small details and creative copywriting helped portray the friendliness and playful branding of Sandy Snoots at every touchpoint, while ensuring the brand stayed true to its premium market positioning.
Keep snooping.
The words I write are irresistible, I get it.
Sooo…you, me, copy date?
Caught feelings? Don’t worry, my words tend to have that effect.
If you have sweaty palms at the thought of irresistible copy, go ahead… lean in and make the first move.
Not sure what you’re looking for? I’m great at reading signals. We’ll have a cheeky [virtual] copy date to sus the vibes and figure out what kind of copy romance your brand is ready for.
Zero pressure, all chemistry. It’s time for the world to become obsessed with your good-hearted brand.