Sit and Wonder.

BRAND STRATEGY AND SOCIAL MEDIA CONTENT

adorn your ears with dainty constellations

SOCIAL MEDIA COPY

curate a necklace stack inspired by your golden moments

CAMPAIGN TAGLINE

it's ear cuffing szn

SOCIAL MEDIA COPY

CLIENT LOVE NOTES

“Great document! I think you nailed it - the brand and vision for S&W. I also loved the customer personas.”

- Emily Ko, Founder of Sit and Wonder

sit and wonder

ABOUT THE PROJECT

The Backstory

Sit and Wonder is an established dainty, fine jewellery brand based in Sydney, Australia. Emily founded the brand 8 years ago and has since launched countless, classic, exclusive Sit and Wonder collections. The brand is committed to ethical manufacturing processes, with most pieces made in-house in their Sydney studio or by their team of skilled artisans in Jaipur, India. Their brand has a unique focus on lower-carat, dainty fine jewellery (9-14k). Only the finest solid gold and silver pieces, never plated or filled, available at an accessible price point.

The Brief

Brand Strategy
Social Media Content
Creative Direction

As Seen In

marie claire australia
elle australia

Words We Wrote.

Explore the ethereal words we wrote for Sit and Wonder’s social content and campaigns. ✨

Social Media Content.

  • Always and forever 💌 There’s something extra special about the jewels you choose for your wedding day…

    They have the power to forever take you back to one of the most special, love-filled days of your life. ✨

    Loved by brides and bridesmaids, our Pearl Dew Drop earrings are a timeless, dainty pair made with the finest materials so you can pass stories of love down from your generation to the next.

  • sw-6

    Match made in heaven ✨ Our Marquise Cluster and Crystal Duo charms timelessly complement each other and your everyday style when stacked together.

    Available in only the finest recycled 9k solid gold and sterling silver, never plated or filled.

  • The Traveller’s Amulet – worn to protect the wearer on their journeys ☁️

    Adorn yourself with a 9k solid gold pendant with the vintage feel of an heirloom to be passed down for generations.

    Layer with our Wishbone Pendant for luck and protection ✨

  • Our otherworldly Euphoria collection 🌙

    Adorn your ears with dainty constellations or wear a Moonstone medallion with marquise clusters, inspired by the night sky. ✨

  • sw-pearls

    Endless ways to bring dreamy, luminous pearls into your everyday style. Iridescent pearls are timeless, delivering a modern look with a nod to vintage flair. 🐚

    Follow @‌sitandwonderjewels for inspiration on styling dainty, fine jewellery. ✨

  • Our dainty rings are made with only recycled solid gold and silver – never plated or filled. The perfect forever pieces to treasure and pass down to your loved ones for generations 💍✨

    Curate your dream ring stack.

  • For dreamers, stargazers and moon lovers… ✨

    Crafted in only the finest 100% responsibly sourced, recycled solid gold and silver. Never plated or filled.

  • sw-citrine

    CITRINE ✨ A gemstone for our November babies, said to be the gift of the sun, bringing you abundance, prosperity and energy.

    Wear citrine for your birth month or a loved one’s, to mark a golden moment like a graduation or anniversary, or to channel abundance into your life. Your choice, your meaning. 💌

  • Curate a love letter to yourself or the ones you love, with our solid gold Sincerely Yours collection. 💌

    Each gemstone in this collection represents a month of the year, as well as holds a symbolic meaning.

    Mark your golden moments, your birthday or a family member’s. The choice is yours ✨

  • sw-8

    Designed to be layered ✨

    Each style we release is designed with intention for versatility to be styled with your existing Sit and Wonder pieces.

    Whether you prefer multiple chains or one chain with multiple pendants that symbolise the essence of you, our jewels are available in both options to offer you flexibility. ☁️

  • September’s very own. ✨

    September babies, as your month comes to end, adorn yourself with your birth month’s sweet sapphire all year round. A natural gemstone and reminder of your wisdom, from our Sincerely Yours collection.

    Available exclusively in 9k solid gold.

  • Your favourite collection of dainty ear adornments from our otherworldly Euphoria collection has been restocked.

    Curate an iridescent ear stack inspired by the shimmering night sky’s constellations 🌙

    These restocked pieces won’t last long ✨

    Your dream ear stack awaits | sitandwonder.com.au

  • sw-7

    It’s (ear) cuffing szn ✨

    Curate your dream ear stack with your favourite dainty jewels, made with only the finest recycled solid gold and silver.

Bridal Edit Copy.

Keep snooping.

The words I write are irresistible, I get it.

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Sooo…you, me, copy date?

Caught feelings? Don’t worry, my words tend to have that effect.

If you have sweaty palms at the thought of irresistible copy, go ahead… lean in and make the first move.

Not sure what you’re looking for? I’m great at reading signals. We’ll have a cheeky [virtual] copy date to sus the vibes and figure out what kind of copy romance your brand is ready for.

Zero pressure, all chemistry. It’s time for the world to become obsessed with your good-hearted brand.

Make the first move.