ABOUT GOOD HEARTED STUDIO /

*BLUSH*

Hey you, cutie! I’m Janisha — resident wordsmith and the brains behind your favourite cheeky meets clever words at Good Hearted Studio.

I craft copy for bold, do-gooder brands to stop the scroll, turn heads, connect you with your dream audience—oh, and, make you money [DUH!] so you can keep doing more good.

I’m here to help your brand find its voice and connect with your audience through the marketing language of love – copywriting.

You’re just my TYPE

LIKE, IF CARRIE BRADSHAW WAS A SAMANTHA…

I grew up on early 2000s rom-coms. I dreamed of being a writer… which for me meant I would work for a fashion magazine, get to stomp around in cute boots, write words everyone can’t get enough of, oh, and meet the love of my life.

Cute outfits? Tick.
Platform boots mandatory. 
Write words everyone can’t get enough of? Absolutely.
Love of my life? LOL.

[Hey, two out of three is pretty good.]

I pinch myself that I’m so bloody lucky to write for the boldest brands who want to make the world a better place — and look hot doing it.

Seriously, like I’ve written for a carbon neutral sex-toy start-up as my job... Had me feeling like if Carrie Bradshaw was a Samantha. Which is actually way cooler than anything I could have dreamed up.

Are we the perfect match?

Likes: 

Iced matcha lattes.
Circular fashion.
2000s rom-coms.
Steamy romance books.
Fluffy cows.
Sabrina Carpenter.
The ocean.

Dislikes:

Hustle culture.
Fast-fashion.
Close-minded people.

We’re a match made in heaven if...

...You believe in progress over perfection.

Maybe you hate paper straws [sorry turtles] but are a composting queen. Every action, no matter how big or small, counts. Personally, I’m vegan [which is a win for the planet and animals] but I’m still confused on the basics of what rubbish goes in which bin [err, can you recycle oily pizza boxes?]

Chaotic? A little. Delicious? Absolutely.

Before Good Hearted Studio, there were marketing agency stints, in-house roles... and my waffle girl era.

This chapter taught me how to wear all the hats — creator, marketer, customer service queen—and gave me even more perspective on writing words that work.

Since then, I’ve combined creative flair with marketing smarts to craft copy that’s equal parts strategic, heart-led, and scroll-stopping.

You don’t just need cute words. You need words that convert, connect, and make your audience fall in love with your brand.

I quit my 9-5 to sell waffles. No, seriously.

Flirting with the idea of hiring a copywriter?

I think we’re destined for each other. 💌

I’m a sucker for bold brands like yours. My party trick? Developing a rock-solid brand voice for your brand that totally screams YOU. Plus, of course, copy that has your audience falling head over heels in luuurve at every word.

Things are about get saucy.