Welcome to The Boring Brand Breakup—the podcast for go-getter founders on a mission to make the world a better place, stuck in the loop of same-old marketing tactics (boo!) This is your invitation to break up with yawnsome marketing and become a leading brand that not only survives, but thrives.

As a brand copywriter who’s chronically online and worked in digital marketing for almost a decade, plus dabbled in my own business start-ups too, I’ve seen firsthand the mistakes and missed opportunities of so many brands. I hate to see the coolest brands disappear before they have a chance to make a positive impact, so I decided to put together all my unsolicited advice on building a successful start-up, along with the brains of my favourite marketing powerhouses, and arm you with the tools to stop sabotaging your chances to grow.

We’re popping the cherry on this poddy, with a five-episode mini-series on building the foundations for a swoon-worthy brand. Why am I doing this? Because after working in marketing for years, I was so sad seeing my favourite brands disappear when I could see front and centre the red flag mistakes they’re making that are hurting their chances of success.

Okay okay, cellphones on silent—the show’s about to begin. Let’s get into it!

Psst, this five-episode mini-series is paired up with The Brand Breakup Cheat Sheet [FREEBIE] - Download it and put your ideas into action!

EPISODE 1: how to lose a customer in 10 days

**1] how to lose a customer in 10 days 👀🚩**

Oops, sorry there’s no Matthew McConaughey in this episode, but I do have a JUICY reality check for you to fix your brand’s icky red flags…
The same way bad habits can break a relationship, poor brand experiences will have your customers running for the hills (yikes!) Every opportunity your brand has to interact with someone, is an opportunity to woo them into falling in luuurve. Listen up and avoid classic red flag behaviour like sending mixed signals or being too clingy–not cute! Thank me later.
In this ep, we’re not only launching The Boring Brand Break-up with our first episode (YAY) but popping the cherry on this poddy with a JUICY 5-episode mini-series all about breaking up with your crusty, dusty, same-old marketing tactics.

EPISODE 2: is your website giving the ick?

**2] is your website giving the ick? ft.** **keira anderson**

I’ll be real with you, sending people to a bad website is like taking your dream date out to a dodgy restaurant—it kills the vibe immediately. Don’t fumble your chance to have your audience fall in love with your brand by making easy mistakes!
In this episode, I’m sitting down with design queen, Keira Anderson of Keira Rose Creative, to pick her brain for you about all things websites, UX and quick wins to stop giving your audience the ICK and instead have them falling head over heels for your brand from the minute they land on your website.
Keira has a superpower for bringing together websites that radiate your inner magic and effortlessly connects brands with their dream audiences. The key? A beautiful website that not only looks good, but is backed by UX, strategy and works hard for you. Tune in and get ready to take your website from zero to hero.

EPISODE 3: wait, ads and emails can be fun???

**3] wait, ads and emails can be fun??? ft.** **bree williams**

Look, I get it. Ads, funnels, and email sequences? All super important, I know, but sounds a bit scary and like tech-bro jargon tbh—this is coming from someone who has worked in marketing for close to a decade.
In this juicy episode, I’ve got the marketing fairy herself, Bree Williams from Fletcher and Co. in the hot seat to break down your customer journey and how this plays into your email marketing and social media efforts. Bree makes these topics deliciously easy as pie.
Sprinkling her magic on all things marketing for purpose-driven brands, Bree helps businesses who are pulling their hair out to scale their revenue and take their impact to the next level in a BIG way.
I LOVED picking Bree’s brain for all her juicy industry secrets and exact formulas so you can have your email, ads and social all workin’ hard and doin’ flips for you.

EPISODE 4: wtf is PR & how do I do it? (help)

**4] wtf is PR & how do I do it? (help) ft.** **lillie gillam**

Look, you’ve probably been told PR is a great way to grow your brand, but you’re not alone if it feels like there’s some secret you’re not being let in on on how to get started—or what the f*ck PR actually is, lol.
In this episode I’m giving you the tell-all for getting started with your PR, offline events, collaborations and community building efforts for your brand. Plus, how to create synergy between your offline and online marketing efforts to really get the most out of everything you do.
I’ve joined forces with your go-to gal for curating your organic marketing ecosystem, Lillie Gillam of Lillie Isabella Studio. Lillie is an organic marketing and PR powerhouse with oodles of first-hand experience and knowledge on building breakout brands who do things differently.
I’ve picked Lil’s brain to help you make the most of your brand’s efforts and break up with your boring marketing tactics and instead run killer campaigns, even on a start-up budget.

EPISODE 5: loud and clear baby: create killer content

**5] loud and clear, baby: create killer content**

You can have everything set up for success from your website to your ads and your PR campaigns, but if you don’t know what you want to say, why, or who you’re talking to at the heart of your brand, I hate to break it to you, but you’re just yelling into the void about… nothing?
To put it gently, if your content lowkey sucks, feels tired, or you’re staring at a blank screen hoping your marketing content will create itself, you’ll love this episode.
As a brand copywriter with a background in social media marketing, creating juicy, engaging content that converts is my bread and butter—I’ve got you.
We’ll chat about the foundations of your content strategy and target audience, plus a few juicy tips to get the most out of your content marketing efforts so you can wave goodbye to boring content and create FUN content your audience *actually* wants to read.

**[FREEBIE] The Brand Breakup Cheat Sheet - Download!**

In my opinion, there’s no reason why a low budget should equal a boring brand. So, I’ve armed you with this juicy podcast series, combining my best advice and recommendations plus the brains of some of my fave brand marketing powerhouses.
Even better, I’ve paired this up with a FREE handy downloadable guide/workbook so you can take your knowledge, fresh creative ideas and put it all into action. Each section pairs up with an episode of the podcast series so you can put your ideas into action!

Go ahead and binge all five episodes, available for your listening pleasure. Are you ready for that post-break up glow up?

Loved an episode or the whole series? Share it with a friend! You can not-so-subtly imply it’s the wake up call their marketing is feelin’ a bit boresome or pretend it’s totally unrelated… (hehe)

Can’t get enough of me? Aw, shucks. Be besties with me on socials @goodheartedstudio 🤎